--- title: "Mr. Clear Case Study: 37 Appointments" description: "How an outbound phone campaign reactivated 355 Mr. Clear customers and booked 37 appointments for the new season." canonical: "https://benske.ca/case-studies/mr-clear" --- [Skip to main content](#main) [![Benske & Co.](https://benske.ca/brand/logo-lockup-black.svg)](https://benske.ca/) [Start free diagnostic](https://benske.ca/tools/diagnose) [Or let's talk](https://benske.ca/contact) # 37 appointments rebooked from last season's customers Mr. Clear's past customers went quiet between seasons. An outbound phone campaign reactivated 355 of them and booked 37 appointments for the new season, about 1 in 10 of a dormant list. ![Mr. Clear Cleaning logo](https://benske.ca/brand/external/mr-clear-color.png) Client Mr. Clear Cleaning Industry Window Cleaning Duration seasonal campaign Contents - [The Challenge](#the-challenge) - [The Solution](#the-solution) - [The Result](#the-result) - [Outcome & Metrics](#outcome) Services - [Sales Systems & CRM](https://benske.ca/services/sales-systems) Published May 31, 2026 ## The Challenge Mr. Clear cleans windows. Like most seasonal home-services businesses, their most valuable asset was sitting idle: a list of past customers who had already paid, were happy with the work, and would book again if someone asked. But nobody was systematically bringing them back each season. The business waited for customers to remember to call, and many never did. That is revenue leaking out the back door, season after season. **The leak:** - A list of 355 past-season customers going quiet - No system to rebook them before the new season started - Growth chasing new leads while old customers slipped away ## The Solution We ran a reactivation campaign. We loaded Mr. Clear’s past customers into a CRM and ran an outbound phone push to rebook them for the new season, with every interested customer dropped straight onto the calendar. ![How the reactivation campaign turned a dormant list into booked appointments](https://benske.ca/case-assets/mr-clear/reactivation-diagram.svg) ### Call them, one at a time The play was simple and personal: call every past customer and ask if they wanted their windows done for the new season. About 145 outbound calls went out, and 111 callbacks and inbound calls came back as customers re-engaged on their own time. It was a conversation, not a blast. Once someone booked, a text reminder kept the appointment from slipping. The calls and instant calendar booking all ran through the CRM we run under our own brand, but the reason it worked was the reactivation play, not the software. ### Book straight to the calendar Every “yes” went onto the calendar in the same conversation. No callback later, no lost momentum. The moment a past customer agreed, they had a date. ## The Result From a standing start, the campaign booked **37 appointments** for the season (38 on the calendar) out of **355 past customers**. That is about 1 in 10 of a dormant list, rebooked without spending a dollar on new leads. Of the customers who actually engaged and gave an answer, around 40% booked: 37 said yes, 54 said not now. The calendar was filling with paying appointments before the season even started, from customers Mr. Clear had already earned. Reactivation campaigns on a dormant list usually rebook 5 to 15 percent of it, and the ones at the top of that range typically lean on a returning-customer discount. Mr. Clear landed at about 10 percent with no discount and no ad spend at all. **Key wins:** - A season’s calendar filled from existing customers - The cheapest revenue there is: no ad spend, no cold leads - A repeatable play to run every season, on the same list as it grows The cheapest customer to book is the one you already earned. Outcome & Metrics ## What changed after the work. 37 Appointments booked 355 Customers reactivated ~10% Of the list rebooked ~256 Calls placed + returned ## Other businesses we've helped build. 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