--- title: "Silver Leaf Case Study: 90% Leased" description: "How Silver Leaf leased 90% of a new multi-family building before construction finished, using ads, a rental website, and follow-up." canonical: "https://benske.ca/case-studies/silver-leaf-developments" --- [Skip to main content](#main) [![Benske & Co.](https://benske.ca/brand/logo-lockup-black.svg)](https://benske.ca/) [Start free diagnostic](https://benske.ca/tools/diagnose) [Or let's talk](https://benske.ca/contact) # 90% leased before construction finished. How Silver Leaf Developments leased a new multi-family building before move-in day, avoiding vacancy loss, speeding up cashflow, and beating traditional leasing in a competitive market. ![Silver Leaf Developments multi-family building at golden hour, Manitoba](https://benske.ca/case-assets/silver-leaf-developments/hero.jpg) Client Silver Leaf Developments Industry Real Estate Duration 10 months Location Manitoba Contents - [The Challenge](#the-challenge) - [The Solution](#the-solution) - [Website design](#website-design) - [Qualification funnel](#qualification-funnel) - [Marketing automation](#marketing-automation) - [Creative ads](#creative-ads) - [The Result](#the-result) - [Video work](#video-work) - [Outcome & Metrics](#outcome) - [In their words](#quote) Services - [Lead Generation](https://benske.ca/services/lead-generation) - [Video Production](https://benske.ca/services/video-production) - [Paid Advertising](https://benske.ca/services/paid-advertising) - [Marketing Services & Growth](https://benske.ca/services/growth-marketing) - [Sales Systems & CRM](https://benske.ca/services/sales-systems) - [AI Consulting & Automation](https://benske.ca/services/ai-automation) - [Research](https://benske.ca/services/research) Last updated August 11, 2026 Silver Leaf Developments used a connected website, ad, qualification, and follow-up system to lease 90% of a new Manitoba apartment building before construction finished. The campaign generated 586 qualified leads at about $17 per lead, based on campaign records and the property manager’s reports. ## The Challenge > _“Traditional leasing was too slow for a competitive market.”_ Silver Leaf Developments started a new multi-family property, but past experience taught them a painful lesson: their buildings weren’t full by move-in day, even after listing units, relying on property managers, and posting on rental platforms. In a competitive rental market, especially heading into fall, when fewer people move, slow leasing meant lost revenue, delayed cashflow, and pressure on new projects. They wanted to avoid a launch with empty units. Traditional methods were too passive, too slow, and too unreliable. **Core problems:** - Previous building was not full by move-in day - Lost revenue and slowed cashflow for new developments - Standard methods (property managers, listings, Facebook posts) weren’t fast enough - Needed a proactive approach that filled units before construction wrapped ## The Solution **We built a system that pre-leased units before construction even ended.** We introduced Silver Leaf to a modern, proactive tenant acquisition system designed to fill units before completion, not months after. First, we built targeted campaigns and a dedicated landing page to capture and pre-qualify interested renters. Instead of pushing prospects through long, exhausting application forms upfront, we screened for the essentials first, budget, move-in timing, income, and age. Unqualified leads were filtered out automatically. Qualified ones were passed directly to the long application with the property manager, creating a faster, smoother, higher-quality experience for everyone involved. At the same time, we showcased the property in a way traditional listings never do, highlighting the design, lifestyle, location, and emotional appeal of living there. This turned interest into momentum, and momentum into applications. **What we delivered:** - Targeted Meta ad campaigns - High-converting landing page - Automated pre-qualification system - Lead filtering to remove unqualified applicants - Email follow-ups and nurture sequence - Property storytelling (progress, lifestyle, design, emotion) ## Website design We built a property site that did what traditional listings never do, showcased design, lifestyle, location, and emotional appeal, then funneled interested renters into a streamlined pre-qualification flow. ![Silver Leaf website](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/case-assets/silver-leaf-developments/website.gif) ## Qualification funnel The pre-qualification flow filtered for the essentials first, budget, timing, income, age, before passing serious applicants to the property manager. Operator time saved, lead quality up. ![Qualification funnel animation](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/case-assets/silver-leaf-developments/funnel.gif) ![Qualification funnel diagram](https://benske.ca/case-assets/silver-leaf-developments/qualification-funnel.png) ## Marketing automation As potential tenants filled out the pre-qualification form, automation handled the rest: further qualification, qualified-lead routing to the property manager, instant notifications, and nurture sequences that built trust during the consideration window. ## Creative ads We created high-impact videos, carousels, and ad copy that showcased not just the units but the lifestyle, design, and progress of the building, attracting qualified renters who were already aligned before applying. ![Silver Leaf ads manager, campaign performance](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/case-assets/silver-leaf-developments/ads-manager.gif) ## The Result The campaign delivered fast, measurable results in a highly competitive rental market. We generated **586 qualified leads** at an average cost per lead of **~$17**, resulting in a total cost to acquire a tenant of approximately **~$753** (including agency fees). With unit rents ranging from $1,200 to $1,545, each tenant was acquired for less than the cost of a single vacant month, protecting cashflow and eliminating the risk of delayed lease-up. By the time construction was complete, the building was **90% leased**, avoiding the revenue gap that typically slows new developments. Just as important, lead quality remained high throughout the campaign. The property manager confirmed that applicants had strong rental history, and tenants consistently cited the building’s design, curb appeal, and overall presentation as key reasons for choosing to apply. **Key outcomes:** - 90% leased at completion - 586 qualified leads generated - ~$17 average cost per lead - ~$753 cost per tenant (with agency fee included) - No revenue downtime at launch - High-quality tenants with strong rental history Selected video work ## Video work from this project. ![](https://benske.ca/work-assets/video/silver-leaf-ad.jpg) Paid social ad 0:37 ### Silver Leaf Developments rental ad A vertical ad made to show the property and move interested renters toward the next step. Connected work ## See each part of the Silver Leaf Developments project. [All selected work →](https://benske.ca/work) [ ![Silver Leaf Developments website shown on a laptop](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/silver-leaf/website-featured-v2.png) Websites 2025 ## Silver Leaf Developments website A rental property website that helps people compare communities, understand what makes the homes different, and take the next step toward an available unit. View the work ](https://benske.ca/work/silver-leaf-website)[ ![Silver Leaf Developments rental campaign video](https://benske.ca/work-assets/video/silver-leaf-ad.jpg) Campaigns 2025 ## Silver Leaf leasing campaign A connected rental campaign that used ads, a focused landing path, qualification, automation, and follow-up to move interested renters toward an application. View the work ](https://benske.ca/work/silver-leaf-leasing-campaign) Outcome & Metrics ## What changed after the work. 90% Leased at completion 586 Qualified leads $17 Avg. cost per lead $753 Cost per signed tenant ![Fabian B., President, Silver Leaf Developments](https://benske.ca/case-assets/silver-leaf-developments/fabian-benske.jpg) In their words > “Property manager said all leads were good with great rental history. The tenants we landed liked the design and higher curb appeal of the building. Basically your lead system works!” **Fabian B.** · President, Silver Leaf Developments ## Other businesses we've helped build. 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