Lead-generation work # Felski farmer lead magnet A free guide and landing page that helps Prairie farmers compare steel-building choices before they are ready to request a quote. [Visit the live project](https://go.felski.ca/farmers/freeguide) [Read the case study](https://benske.ca/case-studies/felski) Client Felski Steel Buildings Industry Steel Construction Launched 2025 Investment $$ Custom Project details ## What we made. ### Our role - Audience research - Lead-magnet strategy - Offer and copy - Guide design - Landing-page design and development - Follow-up planning ### What we delivered - Building Your Legacy Farm Shop guide - Farmer-focused landing page - Guide download form - Lead capture and follow-up path Many farmers research a new shop long before they are ready to request a quote. This guide gives them a useful next step while introducing Felski as a knowledgeable steel-building contractor. ## A guide for the planning stage Building Your Legacy Farm Shop helps farmers compare steel-building choices, avoid common mistakes, and think about long-term cost. The topic meets buyers earlier than a quote form can. The guide is educational first. It helps readers ask better questions before choosing a contractor or building system. ## A landing page with one clear job The landing page explains who the guide is for, what farmers will learn, and why the information matters. A guide preview makes the offer concrete before the download form appears. The page stays focused on one action: download the guide. Visitors who are ready for a project can still move into Felski’s quote path later. ## Connected to the full marketing system The guide works with the Felski website, advertising, lead capture, and follow-up. The Felski case study covers the results produced by the larger system. ## See how the guide works. The landing page names the farmer's problem, previews the guide, and makes the download useful before asking for contact details. The page offers practical help for farmers comparing steel buildings, then gives them a direct way to download the guide. $$ Project size ## A custom project. The $$ level covers the Felski website and farmer guide. It includes audience research, offer strategy, copy, guide design, landing-page development, lead capture, and follow-up planning. This level covers the full project, not this part alone. ## More from Felski Steel Buildings. [ ![Farmer looking toward a completed steel farm building at sunset](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/case-assets/felski/steel-building-featured.png) Featured case study ### $35 per steel-building lead Felski depended on referrals and had little online presence. We built a website, farmer guide, quote funnel, and CRM follow-up that generated 255 leads in one year at roughly $35 per paid-social lead. **Read the full case study →** ](https://benske.ca/case-studies/felski) [Websites **Company website**](https://benske.ca/work/felski-website) Explore related: [Lead Generation](https://benske.ca/services/lead-generation) [Marketing Services & Growth](https://benske.ca/services/growth-marketing) [Research](https://benske.ca/services/research) [Construction marketing](https://benske.ca/solutions/industry/construction) . ## More work we’ve built. [ ![FrameX project-manager guide and download page](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/framex/lead-magnet-featured-v2.png) FrameX Unlimited 2025 ### Project-manager guide A free guide that helps project managers plan framing work before asking for a quote. View the work ](https://benske.ca/work/framex-lead-magnet)[ ![Performance Insulation Builder's Code-Plus Checklist and landing page](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/performance-insulation/lead-magnet-featured.png) Performance Insulation 2025 ### Builder lead funnel A checklist, sales video, and booking path that turn early builder interest into a real conversation. View the work ](https://benske.ca/work/performance-insulation-builder-funnel)[ ![FrameX Unlimited website shown on a laptop](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/framex/website-featured-v2.png) FrameX Unlimited 2025 ### Company website A website that helps people find the right service, see past work, and ask for a quote. View the work ](https://benske.ca/work/framex-website) Related articles ## How lead magnets turn interest into leads [All articles →](https://benske.ca/blog) - [Content & Demand Generation · Jan 28, 2026Why Your Funnel Fails Before It StartsThree stages determine whether your funnel works: Attention (qualified traffic), Buyers (belief building), and Cash (conversion plus retention). You need to fix them in sequence. Diagnose the earliest failure point, then rebuild from there.](https://benske.ca/blog/why-your-funnel-fails-before-it-starts) - [Content & Demand Generation · Jan 13, 2026Qualified Lead Generation: 7 Practices That Improve FitImprove lead quality with seven practical steps covering positioning, targeting, qualification, campaigns, measurement, timing, and proof.](https://benske.ca/blog/best-practices-for-attracting-qualifying-leads) ## Have a project in mind? Tell us what you need to build and what it needs to do. We’ll help you plan the next step. 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