Website work # Felski Steel Buildings website A steel-construction website that helps farmers and business owners find the right building service, understand the process, and request a quote. [Visit the live project](https://felski.ca) [Read the case study](https://benske.ca/case-studies/felski) Client Felski Steel Buildings Industry Steel Construction Launched 2025 Investment $$ Custom Project details ## What we made. ### Our role - Website strategy - Positioning and content planning - UX and web design - Website development - SEO structure - Conversion planning ### What we delivered - Responsive marketing website - Agricultural and commercial service pages - Industry pages - Quote and consultation paths - Resource content structure Felski needed a website that could serve several high-value buyers without making them sort through generic construction copy. The finished site gives farmers, fleet operators, car-wash owners, and other businesses a direct path to the service they need. ## Built around distinct buyers The homepage introduces the shared promise: steel buildings delivered with clear pricing, dependable crews, and a process built for Prairie conditions. Industry and service pages then make that promise specific. A farmer can explore shops, equipment storage, and livestock buildings. A business owner can find commercial, truck-shop, or car-wash information without reading through unrelated services. ## Proof before the quote form The website explains the materials, process, expected durability, and common questions before asking someone to request a quote. This gives buyers enough information to decide whether Felski fits their project. Visitors who are ready can enter the quote path. Farmers who are still planning can download the free guide and keep learning. ## A structure that can keep growing The service and industry structure gives Felski a place to add project proof, educational resources, and search-focused answers over time. New content can support a specific buyer instead of crowding the homepage. ## See the website in action. The homepage introduces the company and its main buyers. Deeper pages answer the questions that matter for a specific type of steel building. The homepage explains who Felski serves, why its steel buildings are different, how the process works, and where visitors can start. The agricultural page speaks directly to farmers, explains practical building uses, and leads into a relevant quote path. $$ Project size ## A custom project. The $$ level covers the Felski website and farmer guide. It includes strategy, positioning, web design, development, SEO structure, conversion paths, and the guide landing page. This level covers the full project, not this part alone. ## More from Felski Steel Buildings. [ ![Farmer looking toward a completed steel farm building at sunset](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/case-assets/felski/steel-building-featured.png) Featured case study ### $35 per steel-building lead Felski depended on referrals and had little online presence. We built a website, farmer guide, quote funnel, and CRM follow-up that generated 255 leads in one year at roughly $35 per paid-social lead. **Read the full case study →** ](https://benske.ca/case-studies/felski) [Lead magnets **Farmer guide**](https://benske.ca/work/felski-farmer-guide) Explore related: [Website Design & Development](https://benske.ca/services/websites) [SEO Services & Search Growth](https://benske.ca/services/seo) [Lead Generation](https://benske.ca/services/lead-generation) [Construction marketing](https://benske.ca/solutions/industry/construction) . ## More websites we’ve built. [View all websites →](https://benske.ca/work/websites) [ ![FrameX Unlimited website shown on a laptop](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/framex/website-featured-v2.png) FrameX Unlimited 2025 ### Company website A website that helps people find the right service, see past work, and ask for a quote. View the work ](https://benske.ca/work/framex-website)[ ![Performance Insulation construction website shown on a desktop screen](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/performance-insulation/website-featured.png) Performance Insulation 2025 ### Company website A construction website that explains the full service, shows proof, and gives builders a clear next step. View the work ](https://benske.ca/work/performance-insulation-website)[ ![Pinnacle Overhead Door Systems website shown on a laptop](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/pinnacle-doors/website-featured.png) Pinnacle Overhead Door Systems 2026 ### Overhead door website A clear B2B website for overhead door systems, products, and dealer relationships. View the work ](https://benske.ca/work/pinnacle-doors-website) Related articles ## How a website can help a business grow [All articles →](https://benske.ca/blog) - [Websites & Conversion · Nov 12, 2025Before Hiring a Website Redesign Company, Fix the BriefBefore hiring a website redesign company, clarify the buyer, message, proof, conversion path, traffic plan, and measurement the new website needs.](https://benske.ca/blog/why-perfect-websites-generate-zero-leads) - [Websites & Conversion · Nov 11, 2025Why Your Conversion Rate Tanks Without ProofGreat promises mean nothing without proof backing them up. Proof density (the ratio of testimonials to clients served) shows your real success rate. Professional testimonials build credibility, raw ones build connection. When installed correctly, proof systems boost both conve...](https://benske.ca/blog/why-your-conversion-rate-tanks-without-proof) ## Have a project in mind? Tell us what you need to build and what it needs to do. We’ll help you plan the next step. [Let's Talk](https://benske.ca/contact) [Find my growth constraint](https://agent.benske.ca/diagnostic) --- Canonical URL: https://benske.ca/work/felski-website