Lead-generation work

# FrameX project-manager lead magnet

A free guide that helps construction project managers work better with framing crews. It also helps FrameX earn trust before someone is ready to ask for a quote.

[Read the case study](https://benske.ca/case-studies/framex-unlimited)

![FrameX project-manager guide and download page](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/framex/lead-magnet-featured-v2.png)

Client

FrameX Unlimited

Industry

Construction

Launched

2025

Investment

$$ Custom

Project details

## What we made.

### Our role

-   Lead magnet planning
-   Offer and copy
-   Guide design
-   Website placement
-   Email follow-up planning

### What we delivered

-   Downloadable project-manager guide
-   Lead-magnet website section
-   Guide download form

This guide is for project managers who may not need a framing crew today but still help choose crews for future jobs. It gives them useful advice before FrameX asks for a sales call.

## A useful topic for project managers

The guide explains how project managers can work better with framers. The topic shows FrameX’s experience while giving the reader advice they can use on a real job.

## Built into the website

The website shows the guide’s title, cover, and key idea before asking for an email address. This gives visitors a simple next step when they are not ready to request a quote.

## Part of the full FrameX project

The guide works with the website and email follow-up. The FrameX case study shows how the website, guide, ads, and other marketing helped the company grow.

## See how the guide works.

The guide is part of the website, not a PDF hidden behind a link. These views show how visitors learn about the guide and choose to download it.

![Desktop call to action for the FrameX guide From the Framer's View](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/framex/lead-magnet-desktop.png)

![Animated walkthrough of the FrameX lead magnet](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/case-assets/framex-unlimited/lead-magnet.gif)

$$

Project size

## A custom project.

The $$ level covers the full FrameX project. It includes the website, lead magnet, campaign plan, videos, ads, graphics, and print pieces.

This level covers the full project, not this part alone.

## More from FrameX Unlimited.

[

![FrameX Unlimited fence banner, "Your premier framing partner"](https://benske.ca/case-assets/framex-unlimited/hero.jpg)

Featured case study

### 3× crew size in 12 months

Over 12 months, a new website, lead magnet, ads, and follow-up helped Manitoba framer FrameX triple its crew and book a full year of work, based on client reports and project records.

**Read the full case study →**

](https://benske.ca/case-studies/framex-unlimited)

[Websites **Company website**](https://benske.ca/work/framex-website) [Campaigns **Campaign creative**](https://benske.ca/work/framex-campaign-creative)

Explore related: [Lead Generation](https://benske.ca/services/lead-generation) [Marketing Services & Growth](https://benske.ca/services/growth-marketing) [Construction marketing](https://benske.ca/solutions/industry/construction) .

## More work we’ve built.

[

![Felski farm-shop guide and download page](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/felski/lead-magnet-featured-v2.png)

Felski Steel Buildings 2025

### Farmer guide

A free guide that helps farmers compare steel-building choices before asking for a quote.

View the work

](https://benske.ca/work/felski-farmer-guide)[

![Performance Insulation Builder's Code-Plus Checklist and landing page](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/performance-insulation/lead-magnet-featured.png)

Performance Insulation 2025

### Builder lead funnel

A checklist, sales video, and booking path that turn early builder interest into a real conversation.

View the work

](https://benske.ca/work/performance-insulation-builder-funnel)[

![Felski Steel Buildings website shown on a laptop](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/felski/website-featured-v2.png)

Felski Steel Buildings 2025

### Company website

A website that helps people find the right steel building and ask for a quote.

View the work

](https://benske.ca/work/felski-website)

Related articles

## How lead magnets turn interest into leads

[All articles →](https://benske.ca/blog)

-   [Content & Demand Generation · Jan 28, 2026Why Your Funnel Fails Before It StartsThree stages determine whether your funnel works: Attention (qualified traffic), Buyers (belief building), and Cash (conversion plus retention). You need to fix them in sequence. Diagnose the earliest failure point, then rebuild from there.](https://benske.ca/blog/why-your-funnel-fails-before-it-starts)
-   [Content & Demand Generation · Jan 13, 2026Qualified Lead Generation: 7 Practices That Improve FitImprove lead quality with seven practical steps covering positioning, targeting, qualification, campaigns, measurement, timing, and proof.](https://benske.ca/blog/best-practices-for-attracting-qualifying-leads)

## Have a project in mind?

Tell us what you need to build and what it needs to do. We’ll help you plan the next step.

[Let's Talk](https://benske.ca/contact) [Find my growth constraint](https://agent.benske.ca/diagnostic)

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