Research work

# Linear Product Solutions, market research

A focused research project that clarified the buyers, products, and message the new Linear Product Solutions website needed to support.

![Linear Product Solutions market research findings summary](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/linear-product-solutions/featured-market-research.png)

Client

Linear Product Solutions

Industry

Wholesale industrial supplies

Launched

2026

Project details

## What we made.

### Our role

-   Research planning
-   Buyer and audience research
-   Market and competitor review
-   Positioning recommendations
-   Website content direction

### What we delivered

-   Research findings
-   Buyer and audience notes
-   Product-path recommendations
-   Website messaging direction

Before the website was built, Linear Product Solutions needed a clearer view of who it serves and how those buyers decide what to purchase. The research project gave the website a foundation for its message, product paths, and next steps.

## Research before visual design

The work clarified the buyers the site needed to speak to, from manufacturers and welding operations to farm and agriculture businesses. It also helped separate the main product paths from the broader sourcing offer.

## From findings to page structure

The research shaped a simpler starting question for the homepage: what does the buyer need? That led to focused paths for cargo control, industrial parts, and Prairie agriculture, with a separate route for products that need to be sourced.

## A separate project with a direct role

Research was not treated as a slide deck that sits beside the website. It informed the positioning, page structure, copy, and visual direction used in the finished site.

## More from Linear Product Solutions.

[Websites **Company website**](https://benske.ca/work/linear-product-solutions-website)

Explore related: [Research](https://benske.ca/services/research) [Website Design & Development](https://benske.ca/services/websites) [Manufacturing marketing](https://benske.ca/solutions/industry/manufacturing) .

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Related articles

## How a website can help a business grow

[All articles →](https://benske.ca/blog)

-   [Authority & Positioning · Mar 4, 2026Brand Positioning Strategy: 3 Decisions That StickA practical brand positioning strategy built on three decisions: choose a specific customer, test assumptions, and stay consistent long enough to learn.](https://benske.ca/blog/three-sacrifice-decisions-behind-memorable-brand-positioning)
-   [Websites & Conversion · Nov 12, 2025Before Hiring a Website Redesign Company, Fix the BriefBefore hiring a website redesign company, clarify the buyer, message, proof, conversion path, traffic plan, and measurement the new website needs.](https://benske.ca/blog/why-perfect-websites-generate-zero-leads)

## Have a project in mind?

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