Lead-generation work # Performance Insulation builder lead funnel A builder checklist, landing page, sales video, and booking path that help Performance Insulation turn early interest into a qualified conversation. [Visit the live project](https://go.performance-insulation.ca/freereport) ![Performance Insulation Builder's Code-Plus Checklist and landing page](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/performance-insulation/lead-magnet-featured.png) Client Performance Insulation Industry Construction Launched 2025 Investment $$ Custom Project details ## What we made. ### Our role - Lead-funnel strategy - Lead magnet planning - Offer and copy - Landing-page design - Sales-video production - Booking-path planning ### What we delivered - Builder's Code-Plus Checklist - Lead-magnet landing page - Video sales letter - Appointment path Performance Insulation needed a useful next step for builders who were interested but not ready to request a quote. The finished funnel connects the main website, a practical checklist, a short sales video, and an appointment path. ## A guide built around a real builder problem The Builder’s Code-Plus Checklist helps builders reduce scheduling gaps, improve trade handoffs, and prepare interiors for inspection. The topic lets Performance Insulation show how its team thinks while giving the builder something useful right away. ## The sales video carries the explanation forward Video sales letters are not common in construction, so the page does not assume the visitor knows the term. The short video explains the checklist and the one-team service in plain language before asking someone to book time. This gives interested builders more context without forcing them into a sales call too early. ## One path instead of four loose pieces The website, guide, video, and calendar each have one job. The website earns trust. The guide captures interest. The video answers questions. The booking page turns that interest into a conversation. The full lead path ## How the builder funnel works. Each step answers a different question. Together, they help an interested builder learn, decide, and book a conversation. 1. 01 ### Website Explains the service, shows proof, and earns the builder's trust. 2. 02 ### Free checklist Gives the builder useful planning help and turns interest into a lead. 3. 03 ### Sales video Answers key questions and explains why the one-team approach matters. 4. 04 ### Book an appointment Lets an interested builder choose a time for a real project conversation. Plain English ### What is a video sales letter? A video sales letter, often called a VSL, is a short sales presentation delivered as a video. Here, it helps a builder understand the offer and decide whether an appointment makes sense. ## See how the guide works. The landing page introduces the checklist and gives builders a clear reason to download it. The sales video then carries the explanation forward before the booking step. The landing page names the scheduling and inspection problems builders face, previews the checklist, and gives them one clear next step. ![](https://benske.ca/work-assets/video/performance-insulation-sales-video.jpg) Sales video 1:49 ### Performance Insulation builder sales video A short sales video that explains the builder checklist, answers key questions, and leads interested builders toward an appointment. $$ Project size ## A custom project. The $$ level covers the connected website and lead funnel, including strategy, copy, design, development, SEO structure, the builder checklist, sales video, and booking path. This level covers the full project, not this part alone. ## More from Performance Insulation. [Websites **Company website**](https://benske.ca/work/performance-insulation-website) Explore related: [Lead Generation](https://benske.ca/services/lead-generation) [Marketing Services & Growth](https://benske.ca/services/growth-marketing) [Video Production](https://benske.ca/services/video-production) [Construction marketing](https://benske.ca/solutions/industry/construction) . ## More work we’ve built. [ ![FrameX project-manager guide and download page](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/framex/lead-magnet-featured-v2.png) FrameX Unlimited 2025 ### Project-manager guide A free guide that helps project managers plan framing work before asking for a quote. View the work ](https://benske.ca/work/framex-lead-magnet)[ ![Felski farm-shop guide and download page](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/felski/lead-magnet-featured-v2.png) Felski Steel Buildings 2025 ### Farmer guide A free guide that helps farmers compare steel-building choices before asking for a quote. View the work ](https://benske.ca/work/felski-farmer-guide)[ ![FrameX Unlimited website shown on a laptop](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/framex/website-featured-v2.png) FrameX Unlimited 2025 ### Company website A website that helps people find the right service, see past work, and ask for a quote. View the work ](https://benske.ca/work/framex-website) Related articles ## How lead magnets turn interest into leads [All articles →](https://benske.ca/blog) - [Content & Demand Generation · Jan 28, 2026Why Your Funnel Fails Before It StartsThree stages determine whether your funnel works: Attention (qualified traffic), Buyers (belief building), and Cash (conversion plus retention). You need to fix them in sequence. Diagnose the earliest failure point, then rebuild from there.](https://benske.ca/blog/why-your-funnel-fails-before-it-starts) - [Content & Demand Generation · Jan 13, 2026Qualified Lead Generation: 7 Practices That Improve FitImprove lead quality with seven practical steps covering positioning, targeting, qualification, campaigns, measurement, timing, and proof.](https://benske.ca/blog/best-practices-for-attracting-qualifying-leads) ## Have a project in mind? Tell us what you need to build and what it needs to do. We’ll help you plan the next step. 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