Website work # Performance Insulation website A construction website that helps Manitoba builders understand Performance Insulation's full service, see proof, and choose between a quote or a useful planning guide. [Visit the live project](https://performance-insulation.ca/) ![Performance Insulation construction website shown on a desktop screen](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/performance-insulation/website-featured.png) Client Performance Insulation Industry Construction Launched 2025 Investment $$ Custom Project details ## What we made. ### Our role - Website strategy - Positioning and copy - UX and web design - Website development - SEO structure - Lead-funnel planning ### What we delivered - Responsive construction website - Service and project pages - Builder-focused website copy - Quote and consultation paths - Builder checklist placement Performance Insulation needed a website that could explain more than insulation. The company manages several parts of the building envelope and interior under one team. The site turns that operating advantage into a message builders can understand quickly. ## One clear promise for a complex service The homepage leads with the practical value: one call, one crew, and fewer surprises. It then explains the services behind that promise, from spray foam and vapour barrier to framing, drywall, and project management. This keeps the copy focused on the builder’s job instead of forcing the visitor to piece together a long list of trades. ## Proof before the quote The site uses completed projects, customer reviews, partner logos, process details, and specific service information to answer questions before asking for a quote. Visitors who have an active project can request pricing or book a consultation. Builders who are still planning can start with the free checklist. ## Built as part of a lead system The website is the first step, not the whole funnel. It leads interested builders to a useful checklist, a short sales video, and an appointment path. The connected funnel page shows how those pieces work together. ## See the website and video work. The homepage makes the main promise clear. Deeper pages explain the services, show completed work, and answer the questions builders ask before requesting a quote. The homepage explains the one-team offer, shows proof, and gives visitors a choice between requesting a quote and downloading the builder checklist. Service and project pages give builders the detail and proof they need without crowding the homepage. ![](https://benske.ca/work-assets/video/performance-insulation-project-overview.jpg) Project overview 1:12 ### Performance Insulation project overview A completed-project video that explains the insulation work and shows the finished result. $$ Project size ## A custom project. The $$ level covers the connected website and lead funnel, including strategy, copy, design, development, SEO structure, the builder checklist, sales video, and booking path. This level covers the full project, not this part alone. ## More from Performance Insulation. [Lead magnets **Builder lead funnel**](https://benske.ca/work/performance-insulation-builder-funnel) Explore related: [Website Design & Development](https://benske.ca/services/websites) [SEO Services & Search Growth](https://benske.ca/services/seo) [Lead Generation](https://benske.ca/services/lead-generation) [Construction marketing](https://benske.ca/solutions/industry/construction) . ## More websites we’ve built. [View all websites →](https://benske.ca/work/websites) [ ![FrameX Unlimited website shown on a laptop](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/framex/website-featured-v2.png) FrameX Unlimited 2025 ### Company website A website that helps people find the right service, see past work, and ask for a quote. View the work ](https://benske.ca/work/framex-website)[ ![Felski Steel Buildings website shown on a laptop](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/felski/website-featured-v2.png) Felski Steel Buildings 2025 ### Company website A website that helps people find the right steel building and ask for a quote. View the work ](https://benske.ca/work/felski-website)[ ![Pinnacle Overhead Door Systems website shown on a laptop](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/pinnacle-doors/website-featured.png) Pinnacle Overhead Door Systems 2026 ### Overhead door website A clear B2B website for overhead door systems, products, and dealer relationships. View the work ](https://benske.ca/work/pinnacle-doors-website) Related articles ## How a website can help a business grow [All articles →](https://benske.ca/blog) - [Websites & Conversion · Nov 12, 2025Before Hiring a Website Redesign Company, Fix the BriefBefore hiring a website redesign company, clarify the buyer, message, proof, conversion path, traffic plan, and measurement the new website needs.](https://benske.ca/blog/why-perfect-websites-generate-zero-leads) - [Websites & Conversion · Nov 11, 2025Why Your Conversion Rate Tanks Without ProofGreat promises mean nothing without proof backing them up. Proof density (the ratio of testimonials to clients served) shows your real success rate. Professional testimonials build credibility, raw ones build connection. When installed correctly, proof systems boost both conve...](https://benske.ca/blog/why-your-conversion-rate-tanks-without-proof) ## Have a project in mind? Tell us what you need to build and what it needs to do. We’ll help you plan the next step. [Let's Talk](https://benske.ca/contact) [Find my growth constraint](https://agent.benske.ca/diagnostic) --- Canonical URL: https://benske.ca/work/performance-insulation-website