Software products we build and run ourselves.
We don’t just advise from the outside. We build, launch, and run our own products. The Lab is where the work in progress lives.
We run products too, so our advice comes from doing the work.
We advise from inside the work, not from outside it. The Lab is how we keep our hands in product, in operations, in the parts of a business that consultants stop touching after the kickoff call.
Every concept here is something we’d use ourselves or that we think is underserved. When one works, we run it like a business. When one doesn’t, we close it.
What we’re building.
Manufacturing Ops Toolset
A production-scheduling and floor-coordination toolset built for 5-50 person manufacturers. Replaces whiteboards and spreadsheets with a single source of truth.
Home-Services CRM
A lightweight CRM purpose-built for high-velocity service businesses. Faster follow-up, fewer dropped jobs, cleaner pipeline.
AI Workflow Library
A curated set of agentic workflows for SMB operations teams. Drop-in patterns rather than custom builds.
Research, prototype, beta, live.
Concepts start in Research. We talk to founders, look at the actual workflow, decide whether something here is worth building and whether we’re the right team to build it.
Prototypes get tested with two or three founders we trust. If the prototype works, it moves to Beta with a wider set of users. From there, it either launches or gets closed.
Some projects are private. We list them without details.
Have a product idea you want built?
We build products with founders in industries where better software can grow revenue. Tell us about your idea.
