What we ship for ourselves.
We don’t just advise from the outside. We build, ship, and operate our own products. The Lab is where the work in progress lives.
Operator’s read, not consultant’s deck.
We advise from inside the work, not from outside it. The Lab is how we keep our hands in product, in operations, in the parts of a business that consultants stop touching after the kickoff call.
Every concept here is something we’d use ourselves or that we think is underserved. When one lands, we run it like a business. When one doesn’t, we close it.
What we’re building.
Manufacturing Ops Toolset
A production-scheduling and floor-coordination toolset built for 5-50 person manufacturers. Replaces whiteboards and spreadsheets with a single source of truth.
Home-Services CRM
A lightweight CRM purpose-built for high-velocity service businesses. Faster follow-up, fewer dropped jobs, cleaner pipeline.
AI Workflow Library
A curated set of agentic workflows for SMB operations teams. Drop-in patterns rather than custom builds.
Research, prototype, beta, live.
Concepts start in Research. We talk to founders, look at the actual workflow, decide whether something here is worth building and whether we’re the right team to build it.
Prototypes get tested with two or three founders we trust. If the prototype earns its place, it moves to Beta with a wider set of users. From there, it either launches or gets closed.
Stealth concepts are real work that isn’t public yet. We list them here so you can see the surface area, not the IP.
Have an idea you want a partner on?
We co-build with founders in industries where the right systems and tools change the trajectory. If that sounds like you, the partnership page is the next read.
