Long-form writeups of the moves we made, the systems we built, and what changed in the P&L afterward. No hero shots, no vendor copy.
A website, lead magnet, and quote funnel that generated 255 leads in a year, with paid social delivering leads at roughly $35 each for six-figure steel builds.
An outbound phone campaign that reactivated the list and booked 37 appointments for the season, about 1 in 10 of dormant customers.
586 qualified leads at ~$17/lead. Property manager confirmed high-quality tenants. No revenue downtime at launch.
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