Placeholder content — original case study lived in WordPress / Breakdance and needs to be rewritten. The frontmatter above represents the real outcomes; the body below is a sketch to be replaced with real narrative.
The situation
Silver Leaf is a real estate development company with strong product and a marketing function that had grown organically — campaigns existed, but the pipeline behind them was held together with spreadsheets and the principal’s memory.
What we did
We rebuilt the marketing-to-sales handoff, installed CRM-driven follow-up, then layered AI workflows on top to remove manual report-building and lead-qualification overhead.
- Positioning refresh tied to specific buyer segments
- Lead engine sequenced across paid + partnerships + content
- CRM rebuild with clear pipeline stages and conversion benchmarks
- AI workflows: lead qualification scoring, follow-up draft generation, weekly reporting
The outcome
Qualified inbound moved 5.4× over six months. Year-one new-revenue attribution: $2.4M. The principal reclaimed ~120 hours/month previously spent on operational follow-up.
Services involved
“We finally have a marketing and sales engine that doesn't fall apart when I take a week off.”