--- title: "Silver Leaf Rental Lead Generation Campaign" description: "See the rental ads, qualification funnel, automation, and follow-up system built for Silver Leaf Developments in Manitoba." canonical: "https://benske.ca/work/silver-leaf-leasing-campaign" --- Campaign work # Silver Leaf leasing campaign A connected rental campaign that used ads, a focused landing path, qualification, automation, and follow-up to move interested renters toward an application. [Read the case study](https://benske.ca/case-studies/silver-leaf-developments) ![Silver Leaf Developments rental campaign video](https://benske.ca/work-assets/video/silver-leaf-ad.jpg) Client Silver Leaf Developments Industry Real estate Launched 2025 Project details ## What we made. ### Our role - Campaign planning - Landing-path design - Lead qualification - CRM and automation - Ad creative and copy - Video production ### What we delivered - Meta advertising campaign - Rental landing path - Pre-qualification funnel - Lead routing and notifications - Email follow-up - Video and static ads Silver Leaf needed qualified renters before construction finished. The work was not one ad or one form. It was a connected path from the first property message to qualification, application, and follow-up. ## A shorter first step for renters Instead of opening with the property manager’s full application, the campaign asked for the few details needed to understand fit. That reduced the first-step friction while protecting the leasing team’s time. ## Routing and follow-up after the form Qualified renters moved into the full application. The system notified the property manager and continued the follow-up so good leads did not sit untouched. Ads, pages, forms, and messages used the same property story throughout. ## One part of the full leasing result This page explains the campaign pieces and how they connect. The case study owns the broader business story, source notes, and final leasing results. ## See the campaign creative. The campaign gives renters a short first step, checks the information the leasing team needs, and routes qualified people into the full application and follow-up process. ![Silver Leaf rental qualification funnel](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/case-assets/silver-leaf-developments/funnel.gif) The first form asks for the information needed to qualify interest without starting with a long application. ![Diagram of the Silver Leaf qualification and application path](https://benske.ca/case-assets/silver-leaf-developments/qualification-funnel.png) Qualified renters move to the property manager's application while notifications and follow-up keep the handoff moving. ![Silver Leaf rental advertising campaign results](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/case-assets/silver-leaf-developments/ads-manager.gif) Paid campaigns reached renters, tested the message, and moved interested people into the qualification path. ![](https://benske.ca/work-assets/video/silver-leaf-ad.jpg) Paid social ad 0:37 ### Silver Leaf Developments rental ad A vertical ad made to show the property and move interested renters toward the next step. ## More from Silver Leaf Developments. [ ![Silver Leaf Developments multi-family building at golden hour, Manitoba](https://benske.ca/case-assets/silver-leaf-developments/hero.jpg) Featured case study ### 90% leased before construction finished. How Silver Leaf Developments leased a new multi-family building before move-in day, avoiding vacancy loss, speeding up cashflow, and beating traditional leasing in a competitive market. **Read the full case study →** ](https://benske.ca/case-studies/silver-leaf-developments) [Websites **Property website**](https://benske.ca/work/silver-leaf-website) Explore related: [Lead Generation](https://benske.ca/services/lead-generation) [Paid Advertising](https://benske.ca/services/paid-advertising) [Video Production](https://benske.ca/services/video-production) [Sales Systems & CRM](https://benske.ca/services/sales-systems) [AI Consulting & Automation](https://benske.ca/services/ai-automation) [Marketing Services & Growth](https://benske.ca/services/growth-marketing) . ## More work we’ve built. [ ![FrameX Unlimited website shown on a laptop](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/framex/website-featured-v2.png) FrameX Unlimited 2025 ### Company website A website that helps people find the right service, see past work, and ask for a quote. View the work ](https://benske.ca/work/framex-website)[ ![FrameX project-manager guide and download page](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/framex/lead-magnet-featured-v2.png) FrameX Unlimited 2025 ### Project-manager guide A free guide that helps project managers plan framing work before asking for a quote. View the work ](https://benske.ca/work/framex-lead-magnet)[ ![Felski Steel Buildings website shown on a laptop](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/felski/website-featured-v2.png) Felski Steel Buildings 2025 ### Company website A website that helps people find the right steel building and ask for a quote. View the work ](https://benske.ca/work/felski-website) Related articles ## How campaigns turn attention into leads [All articles →](https://benske.ca/blog) - [Content & Demand Generation · Jan 28, 2026Why Your Funnel Fails Before It StartsThree stages determine whether your funnel works: Attention (qualified traffic), Buyers (belief building), and Cash (conversion plus retention). You need to fix them in sequence. Diagnose the earliest failure point, then rebuild from there.](https://benske.ca/blog/why-your-funnel-fails-before-it-starts) - [Content & Demand Generation · Jan 13, 2026Qualified Lead Generation: 7 Practices That Improve FitImprove lead quality with seven practical steps covering positioning, targeting, qualification, campaigns, measurement, timing, and proof.](https://benske.ca/blog/best-practices-for-attracting-qualifying-leads) ## Have a project in mind? Tell us what you need to build and what it needs to do. We’ll help you plan the next step. [Let's Talk](https://benske.ca/contact) [Start free diagnostic](https://benske.ca/tools/diagnose) --- Canonical URL: https://benske.ca/work/silver-leaf-leasing-campaign