For home services businesses done renting leads from Angi.
Shared leads go to five contractors at once and convert below ten percent. The fix is a pipeline you own, with follow-up fast enough to book the job.
Home services is a velocity game, and the platforms broke. Angi's service requests dropped sharply, and a shared lead still goes to three to five contractors at once. Benske & Co. builds you an owned pipeline: inbound leads, a site that converts, and follow-up fast enough that good leads stop going cold.
What this usually looks like.
For years the model was platforms and word of mouth. Now Angi and HomeAdvisor sell the same lead to a handful of competitors, conversion sits below ten percent, and the calendar still has gaps. Over eighty percent of homeowners research online before they call, and most contractors have not built the system that captures them.
Where leads do come in, the leak is speed. Follow-up depends on whoever picks up the phone, quotes go out late, and jobs that should have closed cool off. Pouring more paid leads into that gap just leaks faster.
The work that closes the gap.
We build a pipeline you own, not one you rent. Local SEO and a Google Business Profile that compounds, a site that converts, and follow-up automation that responds in minutes instead of hours.
Then we tighten the close: a quote-to-booked cadence that does not depend on memory, and reporting that tells you which channels actually produce booked jobs, not just leads.
Founders with the same shape of problem.
We built the lead system for Silver Leaf Developments, a Manitoba real estate developer. The building was 90% leased before construction finished. Their words: the lead system works. Home services runs on the same engine, owned demand and follow-up fast enough to win the job.
The work this maps to.
Not sure which one? Start with the diagnostic. It names the bottleneck and points you at the right next move.
- Sales & Systems Faster follow-up. Better close rates. A sales process that works without you chasing every lead.
- Growth & Marketing Better positioning. Stronger campaigns. A system that brings in leads and converts them.
- Websites Built to perform, not just look good. Every page designed to move people forward.
- AI & Automation Cut the manual work. Build custom agents and workflows that run in the background while your team focuses on what matters.
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Start by naming the bottleneck.
The free diagnostic is 15 questions, about 4 minutes. We email you a written read of your business and what we'd do next.
