Placeholder content — original case study lived in WordPress / Breakdance and needs to be rewritten. The frontmatter above represents the headline outcomes; the body below is a sketch to be replaced with real narrative.
The situation
FrameX is a productized creative service with strong delivery and almost no go-to-market system. Growth came from referrals and a single channel. The founder was the bottleneck on every new deal.
What we did
A three-track engagement: positioning + lead engine + sales system. We sharpened the offer to make it easier to refer, installed the lead engine, and rebuilt the sales hand-off so the founder didn’t have to be in every conversation.
- Re-positioned the offer for clarity and shareability
- Launched paid + organic lead engine targeting the new positioning
- Rebuilt the website around the conversion path
- Installed a CRM-driven sales process with measurable stages
The outcome
Inside 90 days, pipeline value 3.2x’d. Closed-won conversion moved from 4.5% to 11.2%. The founder reclaimed ~12 hours/week previously spent on sales activity.
Services involved
“Benske didn't just bring us leads. They rebuilt how we go to market. The system runs without me chasing it.”