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The Challenge
FrameX launched with a skilled crew but little public presence. Most jobs came from texting contacts and asking if they had a project. When those contacts had no work, fewer jobs came in.
They had the talent, but the market didn’t know who they were.
Key problems:
- No brand recognition
- Unpredictable workflow
- Little choice over which jobs to take
- No clear reason to choose FrameX
The Solution
We studied the local market, FrameX’s buyers, and competing framing companies. This helped us choose a clear message and show why a contractor should call FrameX.
We then built a website that explained the services and showed recent projects. We also made social posts, ads, and print materials aimed at the general contractors FrameX wanted to work with.
The client began hearing comments such as:
“You guys are everywhere.” “Who’s doing your marketing?”
What we did:
- Market and competitor research
- Brand message
- Website and SEO
- Project posts and social media
- Paid ads aimed at general contractors
- Lead follow-up system
Website development
Research helped us decide what the website needed at launch. The home page explains the main services, while service and project pages answer more detailed questions. We kept updating the site as FrameX added new work.
Lead magnet development
Most construction websites ask every visitor to request a quote. Many visitors are not ready to do that on their first visit. We made a free guide that helps project managers work better with framing crews.
The guide gives project managers useful advice and introduces FrameX before they need to hire a framing contractor.
Lead follow-up
When someone downloads the guide or fills out a form, the follow-up system records the lead and sends the right next message. It can also help book a call and send good-fit leads to the sales team.
Ads, graphics, and more
We used the same look and message across paid ads, website graphics, social posts, and print materials. This made FrameX easier to recognize.
The Result
FrameX filled its schedule and tripled its crew. With more steady work, the company could choose projects more carefully.
Key wins:
- Booked out for the entire year
- Tripled crew size
- Client-reported revenue growth
- More visibility in their market
- More choice and a steadier schedule
- New business opportunities
Talent acquisition
As FrameX grew, it also needed more people. We applied the same offer, advertising, screening, and follow-up approach to hiring. The talent acquisition system generated 39 candidates from $385.20 in advertising spend, or $9.88 per candidate. Applicants answered role-specific questions before entering the hiring pipeline.
The system supported the larger result reported by the client: FrameX tripled its crew over 12 months.
