The Challenge
This framing company launched with a skilled crew but had zero market presence. Their only source of work came from texting contacts, hoping someone had a project. When things slowed down, so did their income.
They had the talent, but the market didn’t know who they were.
Key problems:
- No brand recognition
- Unpredictable workflow
- Forced to take whatever jobs came in
- No differentiation from competitors
The Solution
We began with market and competitor research to understand how framing companies were perceived. Then we developed a clear messaging and positioning framework to separate them from every other crew in their region.
From there, we built a website that reflected their expertise, showcased ongoing projects, and created social content that highlighted their craftsmanship. Finally, we launched brand awareness campaigns targeting the general contractors they wanted most.
Through our research, we knew the exact message to communicate to their ideal client in order to stand out from the noise. Almost instantly, the industry noticed:
“You guys are everywhere.” “Who’s doing your marketing?”
Core services delivered:
- Market & competitor research
- Brand positioning + messaging
- New website + SEO
- Project content + social media
- Brand awareness campaigns
- Marketing automation
Website development
Through our research, we determined the most important elements the website needed at launch, then continued to optimize as the relationship progressed. A website is never finished, just like the buildings it represents, it needs ongoing maintenance and renovation.
Lead magnet development
Most construction companies put all their effort into the Request a Quote form. In most cases, ideal customers are not ready to buy at the first touch point. So we developed a custom construction lead magnet for FrameX that calls out the pain points and dreams of their ideal customer.
The goal: target market downloads a free educational PDF that (1) helps them with their problem and (2) positions FrameX as the solution.
Marketing automation
As leads download the lead magnet, fill out a form, or engage with FrameX online, custom marketing automations nurture and engage with their contacts, email nurturing sequences, AI appointment booking, and qualified-lead routing to the sales team.
Ads, graphics, and more
Whether it’s paid ads, website graphics, social content, or print materials, the brand showed up consistently and stood out from the noise.
The Result
The company went from unknown to in-demand. Their schedule filled, their crew expanded, and they gained the confidence to choose better projects instead of taking whatever came their way.
Key wins:
- Booked out for the entire year
- Tripled crew size
- Significant revenue growth
- Major visibility boost in their market
- Better project selectivity and stability
- New vertical business opportunities emerging from visibility
