--- title: "FrameX Construction Marketing Case Study" description: "See how a new website, lead magnet, ads, and ongoing marketing helped Manitoba framing company FrameX triple its crew and book a full year of work." canonical: "https://benske.ca/case-studies/framex-unlimited" --- [Skip to main content](#main) [![Benske & Co.](https://benske.ca/brand/logo-lockup-black.svg)](https://benske.ca/) [Start free diagnostic](https://benske.ca/tools/diagnose) [Or let's talk](https://benske.ca/contact) # 3× crew size in 12 months Over 12 months, a new website, lead magnet, ads, and follow-up helped Manitoba framer FrameX triple its crew and book a full year of work, based on client reports and project records. ![FrameX Unlimited fence banner, "Your premier framing partner"](https://benske.ca/case-assets/framex-unlimited/hero.jpg) Client FrameX Unlimited Industry Construction Duration 12+ months Location Winnipeg, Manitoba Contents - [The Challenge](#the-challenge) - [The Solution](#the-solution) - [Website development](#website-development) - [Lead magnet development](#lead-magnet-development) - [Lead follow-up](#lead-follow-up) - [Ads, graphics, and more](#ads-graphics-and-more) - [The Result](#the-result) - [Talent acquisition](#talent-acquisition) - [Video work](#video-work) - [Outcome & Metrics](#outcome) - [In their words](#quote) Services - [Marketing Services & Growth](https://benske.ca/services/growth-marketing) - [Talent Acquisition System](https://benske.ca/services/talent-acquisition) - [Video Production](https://benske.ca/services/video-production) - [Website Design & Development](https://benske.ca/services/websites) - [Sales Systems & CRM](https://benske.ca/services/sales-systems) - [Research](https://benske.ca/services/research) Last updated August 6, 2026 ## The Challenge FrameX launched with a skilled crew but little public presence. Most jobs came from texting contacts and asking if they had a project. When those contacts had no work, fewer jobs came in. They had the talent, but the market didn’t know who they were. **Key problems:** - No brand recognition - Unpredictable workflow - Little choice over which jobs to take - No clear reason to choose FrameX ## The Solution We studied the local market, FrameX’s buyers, and competing framing companies. This helped us choose a clear message and show why a contractor should call FrameX. We then built a website that explained the services and showed recent projects. We also made social posts, ads, and print materials aimed at the general contractors FrameX wanted to work with. The client began hearing comments such as: > _“You guys are everywhere.”_ _“Who’s doing your marketing?”_ **What we did:** - Market and competitor research - Brand message - Website and SEO - Project posts and social media - Paid ads aimed at general contractors - Lead follow-up system ## Website development Research helped us decide what the website needed at launch. The home page explains the main services, while service and project pages answer more detailed questions. We kept updating the site as FrameX added new work. ![FrameX website showcase](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/case-assets/framex-unlimited/website-showcase.gif) ## Lead magnet development Most construction websites ask every visitor to request a quote. Many visitors are not ready to do that on their first visit. We made a free guide that helps project managers work better with framing crews. The guide gives project managers useful advice and introduces FrameX before they need to hire a framing contractor. ![FrameX lead magnet example](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/case-assets/framex-unlimited/lead-magnet.gif) ## Lead follow-up When someone downloads the guide or fills out a form, the follow-up system records the lead and sends the right next message. It can also help book a call and send good-fit leads to the sales team. ![FrameX marketing automation](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/case-assets/framex-unlimited/marketing-automation.gif) ![FrameX static ad creative](https://benske.ca/case-assets/framex-unlimited/static-1.png) ## Ads, graphics, and more We used the same look and message across paid ads, website graphics, social posts, and print materials. This made FrameX easier to recognize. ## The Result FrameX filled its schedule and tripled its crew. With more steady work, the company could choose projects more carefully. **Key wins:** - Booked out for the entire year - Tripled crew size - Client-reported revenue growth - More visibility in their market - More choice and a steadier schedule - New business opportunities ## Talent acquisition As FrameX grew, it also needed more people. We applied the same offer, advertising, screening, and follow-up approach to hiring. The talent acquisition system generated 39 candidates from $385.20 in advertising spend, or $9.88 per candidate. Applicants answered role-specific questions before entering the hiring pipeline. The system supported the larger result reported by the client: FrameX tripled its crew over 12 months. Selected video work ## Video work from this project. ![](https://benske.ca/case-assets/framex-unlimited/project-overview-poster.jpg) Project overview 2:27 ### FrameX completed-project overview A closer look at a completed FrameX build and the work behind it. Connected work ## See each part of the FrameX Unlimited project. [All selected work →](https://benske.ca/work) [ ![FrameX Unlimited website shown on a laptop](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/framex/website-featured-v2.png) Websites 2025 ## FrameX Unlimited website A construction website that helps builders, project managers, and homeowners find the right service, see past work, and ask FrameX for a quote. View the work $$ Custom ](https://benske.ca/work/framex-website)[ ![FrameX project-manager guide and download page](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/work-assets/framex/lead-magnet-featured-v2.png) Lead magnets 2025 ## FrameX project-manager lead magnet A free guide that helps construction project managers work better with framing crews. It also helps FrameX earn trust before someone is ready to ask for a quote. View the work $$ Custom ](https://benske.ca/work/framex-lead-magnet)[ ![FrameX project overview filmed inside a home under construction](https://benske.ca/case-assets/framex-unlimited/project-overview-poster.jpg) Campaigns 2025 ## FrameX campaign creative Videos, ads, social graphics, and print pieces made to help FrameX reach general contractors and stay easy to recognize. View the work $$ Custom ](https://benske.ca/work/framex-campaign-creative) Outcome & Metrics ## What changed after the work. 3× Crew size 12 mo Project length 100% Schedule booked ![Justin Smith, President, FrameX Unlimited](https://benske.ca/case-assets/framex-unlimited/justin-smith.jpg) In their words > “We didn't have a lot of expectations but after working with Benske we have tripled our crew size and increased our revenue. They have put us on the map.” **Justin Smith** · President, FrameX Unlimited ## Other businesses we've helped build. [All case studies →](https://benske.ca/case-studies) [ ![Farmer looking toward a completed steel farm building at sunset](https://doydxdmf8xuzqpus.public.blob.vercel-storage.com/case-assets/felski/steel-building-featured.png) Steel Construction ### Felski Steel Buildings A website, lead magnet, and quote funnel that generated 255 leads in a year, with paid social delivering leads at roughly $35 each for six-figure steel builds. ](https://benske.ca/case-studies/felski)[ ![Mr. Clear Cleaning logo](https://benske.ca/brand/external/mr-clear-color.webp) Window Cleaning ### Mr. Clear Cleaning An outbound phone campaign that reactivated the list and booked 37 appointments for the season, about 1 in 10 of dormant customers. ](https://benske.ca/case-studies/mr-clear)[ ![Silver Leaf Developments multi-family building at golden hour, Manitoba](https://benske.ca/case-assets/silver-leaf-developments/hero.jpg) Real Estate ### Silver Leaf Developments 586 qualified leads at ~$17/lead. Property manager confirmed high-quality tenants. No revenue downtime at launch. ](https://benske.ca/case-studies/silver-leaf-developments) Could be you ## What does your next 18 months look like? [Start a conversation](https://benske.ca/contact) [Take the Free Diagnostic](https://benske.ca/tools/diagnose) Continue this conversation Take this page into your AI of choice. We pass the URL plus a primer so it can answer follow-ups using this page as context. [![](https://benske.ca/brand/external/openai-mono.svg)Open in ChatGPT](#)[ ![](https://benske.ca/brand/external/anthropic-claude-orange.svg)Open in Claude ](#)[ ![](https://benske.ca/brand/external/perplexity-icon.png)Open in Perplexity](#) Available on every page. The prompt always carries the URL you are currently reading. Built on the agentic web. Before you go ## Talk through the next move with me before doing anything else. Turn a fuzzy goal into one measurable 12-week outcome—and the first cash-producing action that moves it forward. ChatGPT will interview you one question at a time, challenge vague answers, and pressure-test the move. You finish with a plan you can act on this week—and the option to email it to Benske for a human second look. [![](https://benske.ca/brand/external/openai-mono.svg) Start in ChatGPT](https://chatgpt.com/?q=I%20want%20to%20think%20clearly%20about%20the%20next%20move%20in%20my%20business.%20Act%20as%20a%20calm%2C%20practical%20operating%20partner.%20I%20was%20reviewing%20https%3A%2F%2Fbenske.ca%20and%20found%20this%20as%20a%20way%20to%20start.%0A%0AInterview%20me%20one%20question%20at%20a%20time%20about%20my%20goals%2C%20where%20the%20business%20is%20now%2C%20where%20I%20want%20it%20in%2012%20months%2C%20and%20what%20is%20in%20the%20way.%20Then%20define%20a%20focused%2012-week%20sprint%20around%20measurable%20outcomes%20and%20cash-producing%20activities%E2%80%94not%20a%20task%20list.%0A%0AIdentify%20the%20smallest%20move%20that%20could%20bridge%20the%20gap.%20Ask%20what%20stops%20compounding%20if%20I%20do%20nothing%2C%20what%20compounds%20anyway%2C%20and%20who%20else%20must%20agree.%20Challenge%20vague%20answers%2C%20avoid%20generic%20motivation%2C%20and%20keep%20questions%20short.%0A%0AFinish%20with%3A%0A1.%20A%20one-sentence%20next%20move.%0A2.%20The%20measurable%20outcome%20for%20the%2012-week%20sprint.%0A3.%20The%20first%20cash-producing%20action%20I%20can%20take%20this%20week.%0A4.%20The%20main%20risk%2C%20dependency%2C%20or%20person%20who%20needs%20to%20agree.%0A%0AThen%20ask%3A%20%22Would%20you%20like%20me%20to%20help%20you%20send%20this%20plan%20to%20Benske%20%26%20Co.%20for%20a%20human%20pressure-test%3F%22%0A%0AIf%20yes%2C%20draft%20an%20email%20to%20hello%40benske.ca%20titled%20%22My%2012-week%20next%20move%22.%20Include%20my%20current%20situation%2C%2012-month%20direction%2C%2012-week%20outcome%2C%20next%20move%2C%20first%20cash-producing%20action%2C%20main%20risk%2C%20and%20help%20wanted.%20Show%20the%20draft%20for%20approval%2C%20then%20give%20me%20a%20mailto%20link.%20Do%20not%20claim%20it%20was%20sent%3B%20remind%20me%20to%20review%20and%20send%20it.) Opens ChatGPT with the prompt ready. Nothing is emailed without your approval. --- Canonical URL: https://benske.ca/case-studies/framex-unlimited