Retainers running across Meta Ads, Google Ads, and paid lead generation, for home services, construction, and B2B. Every one runs through the Benske Portal, so the founder sees progress, approves the work, and reads the numbers each week. No black box.
product
Building a content engine
Heads-down on a content operating system that turns a founder's expertise into a steady stream of authority content, without a full-time content team. The first release is in final QA. Early access goes out next.
diagnostic
A new diagnostic kicks off
A full-scope diagnostic starts this week with a growing B2B software company. We go in before the tactics, name the real bottleneck, and tell them what we'd do if it were ours.
portal
Benske Portal: active and shipping
Twenty client workspaces running, AI agents connected, new features most weeks. Still in development, and already the most useful thing we've built for how we actually work.
Recently shipped
5
Wins and launches from the last 90 days.
portal
Benske Portal is live
Most agencies run clients through shared folders and Slack threads. We built our own. Clients watch campaign progress live, approve deliverables, and get clean weekly reporting in one place. Twenty workspaces active, AI agents working in the background.
site
Benske & Co. website v1 launched
The new site on Astro and Vercel. Editorial-grade, AI-readable, and built to generate leads, not just look credible.
diagnostic
Public diagnostic tool
The 15-question business diagnostic is live. It names the real bottleneck, not the vendor pitch, and now ships alongside every conversation.
client work
A trades hiring campaign delivered
Paid lead generation for a skilled-trades contractor in a tight regional labor market. 65 qualified applicants in one run. The kind of result that makes the next conversation easy.
client work
Two campaigns live for a security brand
Home protection and concierge security, both rebuilt around loss aversion instead of feature lists. Same offers, sharper psychology, live on Meta.
What's next
4
Real things, not aspirations.
product
Content engine public rollout
The content operating system goes out to founders once QA clears. Built to run without a full-time content team.
in-house
First in-house product
Still a quiet prototype. Beta in Q3 if the signal holds.
editorial
The Insider Brief
Insights on business, marketing, and AI, a few times a month. Starting soon.
site
Phase 2 site architecture
Mega-menu by stage, use case, and industry. After 3 to 6 months of conversion data from v1.
The log
Everything moving through the studio, newest first.