FrameX needed more than one ad. The company needed a clear message that could work in video, social posts, paid ads, and print.
One message across every format
The campaign pieces use the same plain message and visual style. A person can see a FrameX project video, ad, or printed piece and know it comes from the same company.
This matters because most buyers will not act after seeing one post. A steady, familiar message helps FrameX stay easy to remember when a project comes up.
Long video for trust, short video for reach
The longer project overview gives buyers time to understand a completed build. It shows the work in more detail than a short social post can.
The short vertical videos have narrower jobs. One shows a recent project. One builds awareness. Another points people to the free guide. Each video can stand on its own while supporting the same campaign.
Ads for people at different stages
Some people are ready to talk about a framing project. Others are still learning or planning. The campaign gives each group a useful next step, from visiting the website to downloading the project-manager guide.
Part of the full FrameX project
The campaign works with the FrameX website and project-manager guide. The links below show each part of the project, while the case study covers the business results from the full project.
