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Website · 2026

Benske & Co. — this very site

The Benske & Co. public site. Premium editorial system, AI-agent-readable from the foundation, sub-second LCP, Stack Sans typography, painterly hero direction. Built on Astro + Tailwind v4 + Vercel.

The Benske & Co. site is built on the same principles we sell. Premium editorial restraint over startup-landing-page tropes. AI-agent-readable from day one, not bolted on. Lead engine that earns its keep, not a brochure.

What’s distinctive

  • Stack Sans (Notch / Headline / Text) used with discipline — Notch is reserved for hero, closing CTA, brand statements, and the diagnostic question only
  • Painterly atmospheric hero with B-mark linework overlay
  • Custom 15-question diagnostic at /tools/diagnose — Vercel Blob–backed result pages
  • Zapier-fed footer ticker showing what we’re shipping right now
  • Agent-aware: llms.txt, llms-full.txt, structured JSON-LD on every page, robots.txt explicit allow for GPTBot / ClaudeBot / PerplexityBot

Performance

Sub-second LCP across all pages. Lighthouse green on every route. Static-first build, selective islands only where genuinely interactive.

What we’d do differently in v2

  • Server-rendered OG images via @vercel/og
  • Cmd+K command palette
  • Mega-menu by stage / use-case / industry once we have 3-6 months of conversion data

Stack

  • Astro 5
  • Tailwind CSS v4
  • TypeScript
  • Vercel (Fluid Compute)
  • Vercel Blob
  • Resend
  • GitHub Contents API

Skills

  • Brand system design
  • Editorial typography
  • AI-agent SEO (llms.txt, schema markup)
  • Form CRO
  • Performance optimization

Want to build something like this?